Iran's home appliance manufacturing industry has been grappling with stagnation for an extended period due to various economic challenges, including sanctions and currency fluctuations. In an effort to revive this crucial sector, the National Home Appliance Manufacturers Association has made drafting a strategic export plan its top priority for the current year. The secretary general of the association, in an interview with local media, emphasized the importance of expanding export markets to breathe new life into the industry. He stated that domestic demand alone is insufficient to sustain the growth and profitability of home appliance manufacturers, necessitating a concerted effort to tap into international markets. The proposed strategic export plan aims to identify potential target markets, streamline export procedures, and address logistical challenges. Additionally, the plan will explore opportunities for collaborations with international partners and distributors to enhance the global presence of Iranian home appliance brands. Furthermore, the association plans to work closely with relevant government agencies to secure favorable trade agreements and facilitate the export process. Addressing issues such as tariffs, non-tariff barriers, and regulatory compliance will be crucial in making Iranian home appliances competitive in foreign markets. By diversifying their export destinations and increasing their global footprint, Iranian home appliance manufacturers hope to mitigate the impact of domestic market fluctuations and achieve sustainable growth. The strategic export plan is seen as a vital step towards revitalizing this important industrial sector and positioning Iranian home appliances as competitive players in the global market.